A picture is worth a thousand words, the saying goes. This is true with your website as well. Whether you are a start-up commercial venture or a mainstream business organisation, throwing some elements of the image on your website can greatly improve its performance. To achieve this goal, you may need the services of a company for web design melbourne has to offer.
The realisation that images are important in a website has created the idea to get various images from different sources to boost the appearance and performance of websites. While uploading images to your website looks like a simple process, it should not overshadow the importance of image optimisation for them achieve their purpose.
To help you understand what image optimisation means, it is a process of making your images look better on the website so they can play a role in improving the search engine traffic. You can learn more about this concept from reliable companies for web design melbourne has to offer. Check Clark Marketing & Design for more details.
To achieve proper optimisation with your website images, you need to first identify a reliable source of your images, which you can use without worrying of any copyright infringement. Special software now exists to give you access to a database of images which can play a very important role in transforming your website.
In addition to engaging a company for web design Melbourne has to offer, here are some points to consider.
Choose the right file type for your images
You may have realised that each image has a suffix that denotes its file format. Three main file formats exist, that is .jpeg, .gif, and .png images. It is important to understand that each image file format has different specifications and affects the way an image finally looks and loads. If you invest in the services of a reliable company for website design Melbourne has today, you can have an ideal format to meet your business needs after taking into consideration factors such as colour, size, and weight of information among others.
Use appropriate image quality
All photo editors give you the opportunity to save images on your desktop at varying levels of quality. It is quite easy to do with web design software such as Website x5. However, saving an image in the highest quality is not always the best option. For instance, you do not have to use a high definition in saving background images and pictures, which you can do at slightly above average quality. This helps reduce image file size and enhances the site’s loading speed.
Use better file names to save your images
Besides being a reliable means of tracking your photos, it helps search engines to identify your images. Since search engines use file names to identify images for SEO purposes, it is important that you label your internet images correctly. The best way to do that is to describe the image without including too many characters to your name. You can get more information about this from a reliable company for affordable SEO Melbourne has to offer.
In Melbourne, try visiting http://www.clarkmarketing.com.au/ to read about a reliable web designer Melbourne has to offer.